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    • 06 Mar, 2014

    First TV ad for The Mayhew Animal Home

    Renowned Advertising Agency BBH and Production Company Moxie Pictures create and fund first TV ad for The Mayhew Animal Home

    Bartle Bogle Hegarty’s Creative Director Dominic Goldman has written and directed a 90 second film for The Mayhew Animal Home produced and funded by Moxie Pictures to encourage people to adopt a dog. The video is live on YouTube and will air on More4 at 18:40 on Friday the 7th of March during Crufts.

    Rather than follow the category conventions, the advert takes a more upbeat approach to encourage people to consider adoption.

    “I simply can’t bear to watch ads about abused or starving animals. It’s just too upsetting” Dominic commented. “I wanted to write an ad that spoke the truth about what dogs give us – how they make us feel, why we love them so much… If just one dog is adopted and has an incredible 15 year life with a family, who will benefit from everything they bring, it will all be worth it.”

    Caroline Yates, CEO of The Mayhew said:

    “We are delighted that Dominic chose The Mayhew for this project. We are always looking at different ways of raising our profile and informing people of our vital work. Dominic and the team from BBH have been such a fantastic help and we are sure the advert will help to inform people of the many and varied benefits that pet ownership can bring, but, more importantly, help to save a life by adopting from a rescue centre such as The Mayhew, where we are constantly trying to stem the tide of abandoned, unwanted and neglected animals we see on a daily basis. ”

    The video was kindly produced and funded by Moxie Pictures who worked with BBH to create the film for The Mayhew.

    Call The Mayhew to find out more on 020 8962 8000 or visit our animals looking for new homes.

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