Doesn't sound fair? That's because it isn't.
We know that the black cats are just as loving and playful as any other cat. But we find they are overlooked: either due to superstition, that some consider them unlucky, or think they don't photograph as well.
At Mayhew, we believe this is totally unfur. So we've teamed up with Havas London to launch a campaign on Black Friday to show that adopting a black cat is a far better investment than the latest tech. The playful ads are running on social media and billboards in London, and we hope they'll bring in more adoption applications for black cats.
There are so many reasons why adopting a black cat is a great idea. They bring love and companionship, they can help ease anxiety and depression, and they can improve your health: cats’ purrs have been found to lower blood pressure!
There is plenty to think about before adopting a new family member - it comes with responsibility and is a long-term commitment - but Mayhew works with you to find the right fit for both you and the cat.
We have some lovely black cats waiting to find their forever home. Why not take a look below?
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